Crisp Finance Solution

How we helped

Visual Identity

Crisp offer personal, practical and professional financial services in the approach to deliver their customer’s financial success. With team members coming from variety of exceptional backgrounds, blending their experience to develop new insights an add real value to the customer’s business.

Financial planning is an aspect of customer’s lives that don’t always receive the attention it deserves. Crisp understand the importance of appropriate advice in helping to secure a long term financial future. To convey seemingly complex strategies understandably. The company seek to understand the customer’s needs, deliver exceptional service and provide the expectation results.

To demonstrate a professional image of Crisp Financial Solution, the logo started with a bold font type to shows weight of the company firms and sturdy. The gradient flipped-conner inspiration comes in from the slight burnt outlook of chips, an obvious characteristic of crispiness. Thus an extra touch is added to the minimalist logo design by transforming the crisp idea to the corner to represents the sharp and distinct mind of the Crisp Finance Solution team in helping customers with the financial planning.

The selected colour palette play with contray tone to minimise bad experiences in perceiving information. Blue as the primary colour means sincerity with which the customers of the company are treated. With orange colour for the brightness and energy within the company, red colour that brings attention to the detatils, and black colour to evoke a classic sophistication and earnest working behaviour.

How we helped

Visual Identity