Infinite

How we helped

Visual Identity

Infinite is a performance fashion and wellness brand for the modern woman. Founded to create a brand with quality and community at the very heart of everything it does. Infinite draw inspiration to create collection that is highly technical with an elevated yet understated aesthetic. The form and function of each piece have to support the modern-day multi-tasking lifestyle.

Learn by the heart of company’s goal. We employ the renowned Infinity symbol to represent core settings of brand giving the motions care that’s beyond from outlook but empower women in dynamic performances. Ultimately, we introduce a modified version of lighthearted logo fusion with brand name that also serves as submark to substitute brand name for a good flexibility use.

A high-spirited coral is the brand colour, with red tones it produces a sweet gradient that is visually attractive for targeted outgoing women. While blue as complementary colour brings contrast across the orange gracefully for content use as a secondary colour option.

How we helped

Visual Identity