Visual identity, printed collateral & digital graphic design
La Bohéme is a clothing and lifestyle brand, working with local artisans and designers to curate a sustainable lifestyle and targeting the wild wanderer. With a vision for the fashion industry where human rights and sustainability are not the effects of a particular initiative but the cause of a business well run. Against fast fashioned, La Bohéme clothing is made with great quality product, last longer and suitable to wear in most season, fully traceable supply chain from farmer to finished product.
The charm of script font signify an emotions of the lifestyle brand, its natural handwriting yet remains roughy edges shows the personal touch of the identity. The abstracts of Dandelion transfer onto the logo symbolise wanderlust women journey that holds on to the flower meaning of adventure, intelligence, healing and long-lasting happiness and youthful joy just as La Bohème vision to be a sustainable fashion.
The logo started with the brand name in a script font that displays a subtle abstract image, we then simplify the structure and adjusted to perfect ratio. Dandelion here is a highlight that carries powerful meaning for the brand, it could also leave an impression to identified brand in the symbol.
We designed and use red tone to represent women fashion brand as its well known for femine colour while the secondary colours could easily demonstrate different mood for items since La Bohéme promote sustainable lifestyle.
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